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Beyond Binary Choices: Understanding and Exploiting Trade-Offs to Enhance Creativity
Gerhard Fischer

Abstract: Many research approaches are conceptualized as binary choices, representing endpoints of a spectrum (each of them providing important perspectives within their own discourses). Design and creativity are often conceptualized as being focused on one of these binary choices, thereby overlooking other possibilities. My presentation will briefly discuss the following trade-offs:
  • individual creativity and/versus social creativity;
  • creativity in the head and/versus distributed intelligence; and
  • rigor (psychometric and experimental methodologies) and/versus relevance (contextualized methodologies).

Gerhard Fischer Bio

Last modified 13 June 2007 at 5:31 pm by haleden